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Name Calling Your Local Business

Avoid Mistaken Identity in Local Search The name is one of the first decisions to make when starting a business and the identity for a brand. The name is what we want customers to remember and where we want employees to work. So where does it go wrong? As important as the name is for a business, there are many …

Making Your Name First in Google

How to Make Your LinkedIn First in Google

Updated 04/05/2016 The Value of Getting Your Name First in Google Have you ever searched for your name in Google to see the results? Maybe you were looking for what other’s with your name look like, how attractive they are, what jobs they have, etc. As someone who owns my own Search Engine Optimization business, I’ve worked on getting my LinkedIn first in Google Search …

amazon-home-services

A Case Study on Using Amazon Home Services

http://www.laviagraes.com/viagra-salud-ar The last few months, I’ve been focusing on Amazon Home Services. I drafted an article earlier on The Ins and Outs of Amazon Home Services for Local Businesses. Thanks Local Visibility System for publishing! It’s a guide based on my personal observations, struggles and success with the platform. To add to this coverage, let’s check out an interview with …

Google Adwords

Is Google Forcing Local Businesses to Spend More Money on Adwords?

August has been a roller-coaster for the stock market, and the small business that earned a majority of website leads from Google organic search. There’s no question Google is still king of search engine traffic, with 65% market share. For a majority of small businesses, Google is still the primary means for getting website visitors and therefore leads. Typically, local businesses receive over 50% …

Google 2015 Workshop

With a recent event on understanding Google in 2015, I gave two presentations and shared details on multiple tools. Whether you attended or not, check out my presentations and recommended tool list: Presentations Local Reviews in 2015 Content Marketing in 2015 Recommended Tools 1. HARO (Help a Reporter Out) 2. Muck Rack 3. BuzzSumo SEO Tools 1. SEMRush 2. Ahrefs 3. …

business review

How to Write a Review on Google + As a Business

If you’re a business owner, and you do business with other businesses, then it can make sense to leave a review as a business, not as an individual review on Google +. Leaving a review as a business, can be more valuable as it puts your logo and business name, front and center on other business pages. This means: Your …

write review

How to Leave a Google + Review as an Individual

Google’s review system is one of the most visible, if not difficult sites to leave a review. Yet for business owners, it’s important to understand this process, to ask your customers to leave reviews and to leave a review so that you may receive the same in return. If you’re a business and the review is for another business, it …

seo consultant

What Does an SEO Consultant Do in 2015?

The term, search engine optmization has many meanings for different people. In it’s simplest form, 1. An SEO Consultant Increases Online Revenue Google, a search engine with 63% of the search engine market, continues to be a primary driver of traffic, visitors and leads for businesses online. In fact, a recent survey found a majority (51% of traffic) to a website was generated from organic search, or …

facebook downvote

Make These 10 Mistakes in Content Marketing and Learn From Them

1. Only talk about your brand, your product, your service If you regularly write a long form article or a short blog post and it’s essentially an advertisement, guess what? No one wants to read it – except maybe your sales team. This type of content does have a place, but it’s on your service and product pages. Don’t keep pushing …

negative seo

3 Ways to Conduct Ethical Negative SEO

Negative search engine marketing is the act of targeting competitor websites, attempting to negatively affect position in search results, reputation, click through rate or visibility online. The mentality is, “if you can’t beat em, hurt em” until your site begins to appear in results. Negative SEO is generally viewed as taboo, few in the internet marketing industry condone or practice …